Choosing the right makeup base is critical for a flawless finish that lasts all day. Whether you need pore-blurring, hydrating, or shine-control, the wrong primer can cause makeup to slide off or look cakey. We analyzed top-rated options from e.l.f., Maybelline, and Rimmel to help you find the perfect canvas for your skin type and budget in Canada.
Updated This Week
9
products
Interactive Comparison
As an Amazon Associate we earn from qualifying purchases.
SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
Drip, glide, grip with Grippy Serum primer. This makeup primer by Maybelline New York is ultra blendable with Serum-To-Grip technology, after 20S fresh serum texture transforms to grip makeup for up to 24H. Just drip, glide, grip!
Meet Grippy Serum, the up to 24H makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20S fresh serum texture that grips makeup for up to 24H. It’s formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip.
PRIMER FOR LONG-LASTING EYESHADOW: Lock down your eye look and make it pop with e.l.f. Cosmetics Lock It Down Eyeshadow Primer.
INTENSIFIES YOUR EYESHADOW COLOR: The formula has a non-greasy feel and serves as the perfect base for creating endless eye looks—it intensifies your eyeshadow color, increases wear time and helps prevent smudging and creasing.
This list highlights excellent value across price points. e.l.f. dominates the budget segment with versatile formulas, while Maybelline and Rimmel offer reliable performance for specific skin types. Embryolisse stands out as a premium, multi-use staple for those willing to invest in versatility.
Market Overview: make-up bases
AI
The Canadian primer market is shifting towards multi-functional products that offer skincare benefits, such as niacinamide for brightening. Consumers are increasingly seeking vegan, cruelty-free options that provide a natural, skin-like finish rather than heavy coverage.
Buying Guide: make-up bases
AI
Select a primer based on your primary skin concern: oil control, hydration, or pore minimization. Consider texture compatibility with your foundation to avoid pilling. Always check for non-comedogenic labels if you are prone to breakouts.
Selection Criteria
We selected these primers based on high customer ratings, proven longevity in wear tests, and value for money. We prioritized products with clear ingredient lists and positive feedback on texture and finish across various skin types.
Budget Advice
AI
Entry-level primers are widely available under CA$15, offering solid performance for everyday use. Mid-range options often include specialized ingredients like hyaluronic acid or niacinamide. Premium multi-use creams like Embryolisse sit at a higher price point but offer versatility.
Conclusion: make-up bases
AI
Your makeup routine starts with a solid foundation. Review our curated list to find the primer that matches your skin’s unique needs. Click through to compare prices and read detailed reviews to make the best choice for your beauty bag today.
Frequently Asked Questions
AI
Yes, primers can still benefit minimal looks by smoothing skin texture and helping foundation or tinted moisturizer adhere better. Hydrating primers like e.l.f. Hydrating Face Primer work well under light coverage for a natural, dewy finish without adding heaviness.
For oily skin, look for oil-free, mattifying formulas that control shine. The Rimmel London Stay Matte Primer is designed to control shine for up to 8 hours, making it a reliable choice for humid conditions where sweat and oil can break down makeup quickly.
While some face primers can work on eyelids, it is safer to use a dedicated eyeshadow primer like e.l.f. Lock It Down. Face primers may contain ingredients that irritate the eye area or cause creasing, whereas eye primers are formulated specifically for long-lasting lid color.
We use Google Analytics to measure site usage. In the EEA, UK and Switzerland, analytics cookies require your consent; without consent, only cookieless signals are sent. Elsewhere, measurement is enabled by default and you can decline. Declining does not limit access to the site.
Learn more